The youngest PENTAWARDS winner in the world, and the first NXT-GEN AWARD receiver, many of his works have won international design recognition such as A'Design Award, Red Dot Award, Pentawards, K-Design Award. His works have been reported by thousands of media around the world, and his works have been collected and distributed worldwide by famous publishing houses such as TASCHEN. Brigitte Evrard, as the leader of many famous designers, has a very high appraisal of him. His emotional design concept is deeply rooted in the hearts of the people. He believes that design does not need high technology, only a small change can make a big difference.

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Project Yellow Brand Promotion by Yu Chen Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.

Project Yellow Visual IP Design by Yu Chen Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.

Let Parents Stay Anti-poverty Social Design by Yu Chen Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he help revive the local Han Embroidery culture. In addition to two years of commercial operations, he have recently created a modern typeface, on a trial basis, by extracting the transitional elements in Han Embroidery to pass down the craft in a modern language practically.

Wuhan Diary Visual Diary by Yu Chen The Chinese people's concept of nature and world outlook are all firmly based on our land. The designer used programming to present a series of case studies on terrain-based visual languages and collected public opinions during the pandemic period. He used the color and density of rolling mountains to present the social environment and my emotions while under the pandemic situation, which creates a visual diary.

Yu Chen

No.28, Nanli Road,Hubei University of Technology

430068

P: +86 18986219938

Yu Chen is IBSP member since 2019, with 14211 IBSP rating.