The youngest PENTAWARDS winner in the world, and the first NXT-GEN AWARD receiver, many of his works have won international design recognition such as A'Design Award, Red Dot Award, Pentawards, K-Design Award. His works have been reported by thousands of media around the world, and his works have been collected and distributed worldwide by famous publishing houses such as TASCHEN. Brigitte Evrard, as the leader of many famous designers, has a very high appraisal of him. His emotional design concept is deeply rooted in the hearts of the people. He believes that design does not need high technology, only a small change can make a big difference.

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Project Yellow Brand Promotion by Yu Chen Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.

Project Yellow Visual IP Design by Yu Chen Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.

Let Parents Stay Anti-poverty Social Design by Yu Chen Let Parents Stay is a typeface based on traditional Han Embroidery, created to support a poverty-stricken village. Jinling Village is home to more than two thousand children left behind by working parents, and many residents are skilled in Han Embroidery. Local embroidery products sold poorly because the patterns had changed little for a hundred years. Classic embroidery elements were abstracted and reconstructed into modern letterforms, which local embroiderers stitch by hand. The aim is to create income and to pass the craft on in a modern visual language.

Wuhan Diary Visual Diary by Yu Chen Wuhan Diary is a visual diary about daily life in Wuhan during the pandemic. The project uses programming to build terrain-based visual languages from collected public opinions and confirmed case data. Colour and the density of rolling mountain forms express the social environment and the changing mood of each period. A three-dimensional earth shape was built from parameterised data in Unity. Wuhan Diary is presented as a poster of 420 by 594 millimetres, together with motion graphics, augmented reality and interactive projection.

Yu Chen

No.28, Nanli Road,Hubei University of Technology

430068

P: +86 18986219938

Yu Chen is IBSP member since 2019, with 14211 IBSP rating.