Xingyue Deng is a member of the Hong Kong Designers Association (HKDA), a Grand Jury member of the 2025 Wonder Global Design Awards, and the founder of Chengdu Mifang (Find Design Studio). A visual designer with 12 years of experience, he specializes in brand identity, packaging, editorial design, and visual communication. In 2019, he founded Chengdu Mifang, working with Fortune 500 companies and emerging brands, helping them build distinctive identities through strategic design.

With a deep appreciation for cultural aesthetics, he often approaches design from an Eastern perspective, blending tradition with modernity to create meaningful visual narratives. His work has been featured in Capital Magazine (Hong Kong Issue 443) and exhibited at the 2024 Hong Kong Design Summit and a design exhibition at the Hong Kong Convention and Exhibition Centre. His works were also showcased at Taipei Songshan Cultural and Creative Park (2023, 2024), and a 2023 project is permanently collected by the Fukuda Shigeo Design Museum.

Deng has won 100+ international design awards, including New york ADC Silver Cube, HKDA Global Design Award Gold / Top 10, K-Design Award Gold Winner, DNA Paris Design Awards, DFA Design for Asia Awards, HKDA Brand Design Awards Grand Award of the Year, and the Judge Panel Special Award at the Taiwan International Graphic Design Award. Through his work, he explores the balance between creativity and functionality, crafting impactful visual stories.

Easygo Corporate Identity by Xingyue Deng The design integrates the directional meanings of the Chinese characters for up and down into a visual language that transcends linguistic boundaries. By emphasizing intuitive functionality through concise and culturally embedded forms, the design communicates effectively across different user groups. Its clear structure, vibrant tone, and playful interaction reflect thoughtful attention to usability and visual storytelling. Through symbolic representation and minimal aesthetics, the design delivers a distinctive and engaging user experience.

Xingyue Deng

9-1, Dongguang Street, Jinjiang District, Chengdu, China

610000

P: +8618683622122

F: 中国

Xingyue Deng is IBSP member since 2025, with 2033 IBSP rating.