I am an award-winning Creative Director with close to 20 years of experience in branding, advertising, and visual communication. Since launching my career in 2005, I have led impactful projects across industries such as aviation, automotive, FMCG, real estate, government, and technology. My work is rooted in delivering design solutions that are both strategic and emotionally resonant.

In 2024–2025, I received the prestigious A’ Design Award, an international recognition that reflects my dedication to excellence and innovation. This milestone is a testament to my belief in design as a tool for clarity, transformation, and value creation.

Throughout my career, I have worked with multidisciplinary teams including designers, writers, photographers, and motion artists to craft integrated campaigns, digital platforms, and brand systems that deliver real results. My leadership style bridges creative vision with commercial purpose, ensuring every solution aligns with the client’s business goals while connecting deeply with audiences.

My academic background in Marketing Management from King Abdulaziz University has been instrumental in shaping a dual perspective that combines business insight with creative execution. This blend allows me to offer clients well-rounded guidance from brand positioning to final delivery.

I see IBSP membership as a valuable platform to collaborate with professionals who share a service-driven mindset. I look forward to contributing insights from the Middle East’s evolving brand landscape while engaging with a global network of service providers.

I approach each project with curiosity, precision, and a focus on long-term impact. Whether guiding a brand strategy, directing a commercial, or advising on identity design, I aim to create experiences that are meaningful, scalable, and built on a foundation of trust and insight.

Mawa Branding Corporate Identity by Mohammed Obaid This design features an interwoven gold circular emblem, symbolizing unity, strength, and continuity, paired with modern sans serif typography for clarity and sophistication. Inspired by geometric patterns in luxury architecture, the gold gradient adds depth and reflects premium quality. Crafted using advanced digital tools, it is optimized for scalability and versatility across various applications, ensuring consistent performance in print, digital, and large format mediums. This harmonious blend of cultural symbolism and contemporary elegance creates a lasting visual impact.

Mohammed Obaid

Almalqa District, 233 Street

Riyadh

P: +966567274400

Mohammed Obaid is IBSP member since 2025, with 2033 IBSP rating.